IN time for National Lingerie Day, Curvy Kate, the trailblazing lingerie brand renowned for its dedication to diversity and inclusion, is thrilled to unveil Ellie Manning from Crediton, as one of its Top Five winners for its “Stars in Bras: Uplift Your Life” campaign.

Departing from the traditional focus of serving the male gaze and hiring supermodels with unattainable bodies, Curvy Kate celebrates its latest launch with the beauty and diversity of women of all shapes and sizes.

Ellie, a 31-year-old Brand Coach, and new mum, took part in this pivotal campaign that has captured the hearts and minds of women nationwide, celebrating the beauty of all bodies and reaffirming Curvy Kate's commitment to empowerment and body positivity.

Ellie, a radiant finalist in Curvy Kate's “Stars in Bras” campaign, brings a poignant and empowering perspective shaped by her recent journey into motherhood. With the joyous arrival of her first child, Ellie found herself marvelling at the incredible feats her body had accomplished throughout pregnancy and breastfeeding.

Motivated by a desire to celebrate the beauty and resilience of her postpartum figure, Ellie eagerly seized the opportunity to participate in the competition.

For Ellie, being part of the campaign is more than just modelling lingerie—it's a heartfelt tribute to the strength, nurturing, and boundless love her body has provided for both herself and her little boy.

The “Stars in Bras” campaign gained an overwhelming response with more than 1,000 applications, and from these, the team at Curvy Kate selected Ellie as one of the final five models.

This meant they all got to take part in a finalist photoshoot with the brand, a transformative experience that left a lasting impression on Ellie. The day celebrated her personal journey and ever-growing confidence. 

Ellie said: “It’s been a wild ride. As a new mum I want to represent all the little girls on our play-dates with the approach that everybody is worthy, I wanted to show the everyday body.”

This heartfelt testimonial highlights the transformative impact of the “Stars in Bras: Uplift Your Life” campaign, reinforcing Curvy Kate's mission to empower and uplift women from all walks of life.

"We are incredibly proud of our Top Five finalists and the profound impact they've had on our campaign and community," said Rachel Jenkins, Managing Director at Curvy Kate. "Their stories resonate with women everywhere, showcasing their positivity, confidence and self-love. Through their inspiring journeys and heartfelt testimonials, we aim to inspire and uplift women by celebrating the beauty of all bodies."

Curvy Kate encourages its community to continue supporting Ellie by following her journey on social media and sharing her story.

Together, we can make “Stars in Bras” more than just a campaign – we can make it a movement that empowers, uplifts, and celebrates women everywhere.

For more information about the “Uplift Your Life” campaign and to meet the Top Five finalists, please visit: or follow Curvy Kate on Instagram, TikTok and Facebook.

Curvy Kate is specifically designed for the fuller bust. Its goal is to offer fashionable, fun lingerie, swimwear and sports bras that support a D – K cup figure. It can cater for the growing demand for large back sizes, with styles available from 28 – 46 backs.

It is passionate about showing how great its customers look in its range and champion women of all shapes, sizes and ages in all its advertising and marketing campaigns.