JJ’s, of Crediton, has a fresh new look and is now focusing on selling clothing for premature babies and toddlers up to 24 months.

The new range will include brands such as Zip Zap, Lily and Jack, Minoti and Baby Town as well as nursing and changing essentials.

A baby changing area and a nursing area is also available at the premises (no purchase necessary - use of facilities is free-of-charge).

There is also a new toy corner to keep children happy while the adults shop.

The official launch of the revamped shop was held on Saturday, May 21, which coincided with the third anniversary of the opening of JJ’s Childrenswear.

Mickey and Minnie Mouse made an appearance during the opening and there were balloons and treats for the children.

Gift vouchers are available and shoppers can take advantage of the loyalty card scheme. (Spend £15 or more to receive a stamp - a full card can be redeemed for £5 to spend in the shop).

JJ’s is open on Monday and Tuesday from 9am to 3pm, Wednesday from 9am to12 noon, Thursday and Friday from 9am to 3pm and Saturday from 9am to 1pm.