Tidy Teams, a new innovative anti-litter campaign has been launched and is aimed at football clubs of all levels across the UK.

From Premiership to Sunday League, the clubs are encouraged to commit to a six point pledge.

The scheme is designed to encourage long term positive behavioural change and to inspire a shift in attitudes towards littering inside clubs, by supporters and in the broader community.

Jason Alexander, founder of Rubbish Walks CIC and Tidy Teams, said: "The UK is facing a growing litter crisis of epidemic proportions.

“Our biggest challenge is changing people’s attitudes towards littering.

“We need to make littering entirely socially unacceptable."

“Football clubs are in a unique position to help with this challenge. They have the opportunity to lead by example and instil positive behavioural changes in their players and supporters. My question to football clubs is if you care about your supporters.”

Innovative recyclers ReWorked (www.reworked.com) are supporting the scheme, offering to recycle waste football nets and training cones as part of the pledge.

The football equipment will be recycled and turned back into kickboards and bins the clubs can use again.

Izzie Glazzard, Marketing Manager at ReWorked said: "The Tidy Teams initiative is an excellent opportunity to influence positive change when it comes to recycling, litter and sustainability.

“Clubs have a chance to show their supporters how simple engaging in litter picking and other community activities can be.

ReWorked are thrilled to be supporting the scheme and hope to divert plenty of old goal nets and training cones from landfills where possible!

“We plan to recycle the tricky football waste into kickboards and recycling bins for the sports venues of the future."

The scheme is also supported by Kits4Causes who collect unwanted football kits and equipment and distribute it to social development projects worldwide.

By joining the Tidy Team initiative, they hope to expand their services further and deliver thousands more football shirts and other equipment to global projects.

Chris Grindley, Co-founder of Kits4Causes said: "We’re delighted to be involved with the Tidy Teams initiative. Football is such a powerful tool for change that to be part of a project whose message directly impacts every one of us was something we couldn’t wait to be part of."

THE UK’s first nationwide anti-litter initiative targeting football clubs has been launched by Suffolk based social entrepreneur Jason Alexander, founder of the award-winning social enterprise Rubbish Walks CIC.

For more information visit: https://rubbishwalks.co.uk/tidy-teams .