A NEW online shop designed to cater for customers that like to browse at any time of the day and from anywhere in the world has been launched by Devon Air Ambulance.

The charity’s new venture is perfect for those who are keen to play their part in sustainable living, whilst also creating their own identity by purchasing one off, pre-loved items to shape their own style.

With its soft colours and casual, photographic, lifestyle images to help shoppers in the different departments easily, the online shop looks and feels quite different to what one might expect from an online charity shop.

Initially launching with hundreds of items of Women’s clothing and accessories, DAA has plans to add much more, including menswear, children’s wear and items for home as well as niche departments such as vintage clothing and homeware.

The new online shop will also benefit from its own social media channels where younger shoppers in particular will be able to keep up-to-date with new additions as well as promotional offers and messages.

This is not the first time Devon Air Ambulance has entered into the online world of selling. It has already tried and tested its own eBay shop where a full range of products can be found much like you would find in your regular Devon Air Ambulance charity shop.

The ease and simplicity of online shopping has encouraged shoppers to contribute to maintaining vital income for Devon Air Ambulance throughout the pandemic.

The new online shop offers free shipping for most items and a simple purchasing and returns process. Visit the new online shop at: www.shopdaat.org .