CREDITON Dairy’s growing flavoured milk brand “Moo” is to be listed by Harvester restaurants nationwide.

Moo Chocolate, Strawberry and Banana flavours will appear in 330ml prisma cartons on menus and behind the bars in all 232 of the Mitchells and Butlers-owned Harvester restaurants from mid-October.

Moo is already the No 1 flavoured milk in the retail take home sector, however the brand’s listing in Harvester represents its first major breakthrough into the foodservice sector, an area in which Crediton Dairy sees strong opportunities.

Harvester serves some 30 million, freshly prepared meals to guests every year and prides itself on offering great tasting food and drink in a family-friendly atmosphere.

Its decision to list Moo fits with the business’s ethics and family orientated positioning as demonstrated by its striking menu photography and accompanying description of: “Moo Milk milkshakes - made using delicious Devon milk and with no artificial colours or flavours”.

Rob Yates, sales controller at Crediton Dairy, commented: “We are delighted that Moo will now be available in Harvesters’ across the country.

“Harvester restaurants are known for their great quality and commitment to offering food and drink that everyone can enjoy and as such they very much fit with what the Moo brand is all about.

“The listing in Harvester is a significant step for the Moo brand and fits with our overall strategic plan of growing its sales and distribution with leading retail and foodservice customers.”

Commenting on the listing of Moo, Sarah Gamble, head of brand marketing at Harvester said: “Harvester restaurants aim to be the perfect place to bring food, friends and family together.

“Central to this is providing our guests with real food that’s fresh, fun and excellent value and in this respect Moo flavoured milks very much add to this offer.

“Moo’s British provenance, great taste, commitment to using natural ingredients and fun positioning and packaging very much fit with the Harvester brand and we believe complements our existing food and beverage range.”

Alan Quick