THE Exeter Rugby Club board met today, Wednesday, July 29, to consider a detailed review of the club’s branding following issues raised by the group Exeter Chiefs 4 Change.

The process included looking into lengthy submissions from those who wish to see immediate change and from those who are content that the current branding is not disrespectful to indigenous groups.

A detailed dossier of all evidence was compiled ahead of the meeting and was seen by all members of the board and reviewed.

Part of the club’s review saw the club engage with its sponsors and key partners to seek their views – and they also said they listened to the response of supporters, the wider rugby community and certain sections from the Native American community, all of whom have provided the club with detailed observations in letters, emails, social content and videos.

Content provided to the board indicated that the name Chiefs dated back into the early 1900s and had a long history with people in the Devon area. 

The board took the view that the use of the Chiefs logo was in fact highly respectful.

It was noted over the years that the club had welcomed players and coaches from around the world with a wide range of nationalities and cultures.

The club said that at no time had any players, coaches or their families said anything but positive comments about the branding or culture that exists at the club.

The one aspect which the board felt could be regarded as disrespectful was the club’s mascot “Big Chief” and as a mark of respect have decided to retire him.

The club said it will be making no further comment on the matter.