THE Farmer’s Dog, a raw dog food company based in Crediton, is urging dog owners to think sustainably when it comes to buying their dog food and consider raw game as an alternative to mass-produced convenience dog foods.

By looking beyond their fields and into the Devon countryside The Farmer’s Dog team has selected a range of wild game chubs this autumn, including venison.

Wild venison is renowned for being one of the most sustainable sources of meat in the UK, with a natural foraged diet and no added feed or supplements.

In the absence of predators, Britain’s deer population is currently booming and as a result the damage to the UK’s woodland and hedgerow habitats is ever-increasing.

The UK’s many wild animals are under threat including dormice, nightingales and rare butterflies like silver-washed fritillaries.

To restore the balance, deer need to be culled, creating a plentiful supply of this sustainable meat.

The Farmer’s Dog ensures that the venison used in its chubs is copper-shot, so consumers know they are feeding their dogs a healthy meal as part of their balanced diet.

The Farmer’s Dog understands the benefits of game and its chubs have been carefully curated as the base to any dogs diet.

The raw game chubs, including venison ethically sourced from the woodlands of the south-west of England, have multiple benefits for a happy, healthy dog:

• Cleaner teeth, healthy gums, and sweeter breath

• Increased energy

• Improved digestion and stronger immune system

• Better all-round health, potentially reducing vet bills and increasing lifespan

Brian Balston of The Farmer’s Dog commented: “As humans, we know that if we eat a well-balanced diet, we will enjoy better health, be fitter, and have more energy; it is the same for our four-legged friends.

"A poor diet for a dog can cause allergies, heart conditions, obesity, and joint problems; we shouldn’t be compromising on ethics when it comes to feeding our dogs.

"For many years now we have become used to feeding dogs convenience foods such as highly processed kibble and canned food containing nasties such as preservatives, fillers, flavourings, and other additives - in reality, a junk diet!

"We recommend feeding your dog’s game as part of their balanced diet to increase the variety of proteins in their weekly intake.

"What dog doesn’t enjoy real game meat?”

For further details visit: www.thefarmersdog.uk or: www.basilsdogfood.co.uk .